00
Introduction
Proposal
A future-proof brand identity, marketing collateral and website ecosystem
01
Deliverables
Phase 1
A fast-paced sprint including two key deliverables
¹ Scalable Brand Identity
Logo, colors, typography, imagery, and brand guidelines
Reusable visual/AI asset system for future collateral, enabling team autonomy
² Website Foundation
Responsive one-page Framer website, CMS-ready
Custom diagrams and animated launch visuals to make the website feel alive
02
Process
Discovery & Direction
Week 1
Kickoff workshop with SMET team
Positioning, audience, and competitor review
Moodboards and visual direction alignment
Brand Identity
Week 1 — 3
Logo concepts and refinement
Color palette and typography system
Graphic language and supporting visual assets
Brand guidelines and AI prompt system
Landing Page Design
Week 2 — 4
Site structure and content outline
Custom diagrams and illustrations
Hero section and full page design in Figma (for Framer export)
UI kit with all reusable components
Framer Development
Week 3 — 5
Build and publish in Framer
Interactions and animations
Responsive versions for all breakpoints
01
Deliverables
Phase 2
A continuation of Phase 1, focused on finalizing the website and scaling the asset library
¹ Full Website
Multi-page website built and published in Framer (up to 15 unique pages)
Blog with CMS – your team publishes without touching design
Reusable page system for adding new pages in-house
HubSpot-ready (or equivalent) architecture and lead capture forms
Responsive across desktop, tablet, and mobile
UI kit expanded with all new components
² Marketing Assets
Social media template system
Presentation and sales deck templates
Event and conference materials
Extended illustration and icon library
Additional branded diagrams and visual assets
³ Private Technology Catalog
Design system for your client-facing product catalog
Product and capability page templates
Visual framework for presenting sensitive technologies with confidence
Reusable layouts your team can expand as the catalog grows
02
Process
Process and timeline to be determined based on First Phase.
Your brand is more than a logo and a website.
It is a system for making every touchpoint feel unmistakably like the same company.
The following examples show how we have translated complex ideas into distinctive identities, visual systems, and digital experiences.
03
Selected Work
Solcard
Transactility
Spark
Postdocs
SMET needs a brand and website that signals competence, deep understanding, and the ability to see what others miss, without exposing sensitive people, technology, or methods.
04
SMET Vision
A brief vision
05
Investment
Proposal
$53,900 + $36,500
For a full brand identity, scalable visual marketing system and website ecosystem.
Proposal by
zipzap
to
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